Affair with Earth

Alternative materials are a common theme for DDW. Every year they are given more attention and exhibition space. Until recently, skeptics attributed this to the general utopian mood of the exhibition, where some of the projects are more for reflection than for implementation. However, recently new materials began to appear in another league - in the collections of big brands.

So, this winter Philippe Starck together with the Cassina brand presented furniture with upholstery created on the basis of apple skins. And Stella McCartney designed tennis dresses for Adidas from spider silk grown in a laboratory. And this is just the beginning. A boom awaits us soon, as hundreds of vegan fabrics, building materials and composite surfaces from all kinds of recycled raw materials are being developed and tested right now. Experiments are ongoing in laboratories around the world, the purpose of which is to determine how humanity will continue to live. At least I want to believe it.