Category
Interior design
Development
2021
Location
Kyiv, Ukraine
Area
343m²
The project began in 2021. By the time the full-scale invasion of Ukraine started in February 2022, construction work was in full swing. The war posed a critical question: should the project be completed, would beauty services remain relevant in Ukraine, and was it meaningful to continue under the new circumstances?
The studio's owner, Iryna Popova, took a six-month pause to reflect on the future plan. The decision to proceed with the work, finish the renovations, and launch the new studio was deliberate and well-thought-out. Faith in victory and the desire to create her own world, rather than being a victim of circumstances, overcame the uncertainty.
The concept of visiting the beauty studio as a small journey to a paradise island became a pillar for 365 clients, offering them a chance to momentarily immerse themselves in harmony and regain life energy amid challenging external conditions.
The most complex architectural element of the project is the large spiral staircase. The initial layout of the premises included the staircase in a different location, which did not align with the ergonomics and functional zoning of the beauty studio. After approval from the building’s architects, a new opening was cut into the floor slab between the levels, and two support columns were installed. The semi-spiral staircase connects all three levels of the studio. Its structure is suspended on metal cables, decorated with cotton fibers in a tropical style. The metal handrails are integrated into the cable and support system and are wrapped in green leather. Ascending to the second floor is a metaphorical journey into the jungle.
"Working on a network establishment places you within certain boundaries, as it is necessary to preserve the brand's signature colors and identity. At the same time, we needed to create a unique interior that would reveal the philosophy of 365 from a new perspective. The concept of the studio on Obolon focuses on the connection between external transformation and internal renewal. That’s why we chose the aesthetics of a paradise island, making a visit for beauty treatments feel like a kind of journey to a retreat," explains Olga Bogdanova, founder of Bogdanova Bureau.
"The atmosphere of the new and largest 365 studio is all about relaxation through connection with nature and oneself.'We combined tropical energy with modern materials and digital solutions to create an oasis where not only the external transformation of guests takes place but also their deep inner renewal,' explains architect Olga Bogdanova."
The signature style of the 365 network combines green and white colors. In the new project, the designers reimagined this palette by incorporating green as a gradient on metal facades. The cool sheen of stainless steel adds a contemporary touch to the space.
The first thing a guest sees upon entering the studio is the bar. This feature has become a signature element for the 365 network. Here, coffee, tea, cocktails, and snacks are served.
The first floor is the men's area, featuring barber chairs, manicure and pedicure stations, as well as a private VIP room for guests who prefer to be serviced alone or in pairs.
The women's area occupies the second floor. At the center of the hairdressing hall is a color bar, where hair dyes are mixed. In addition to the nail care room, there is also a special room for parallel service packages. The toilet in the restroom is made from recycled sawdust, emphasizing the studio's eco-friendly approach, alongside the use of vegan cosmetic products.
The basement level houses a children's area, which is the safest space and also functions as a bomb shelter during air raid alerts. The children's area is divided into a hairdressing hall, a play zone, and its own restroom. While parents are enjoying beauty treatments, children can have fun playing on a gaming console, a digital table, or with toys.
Photograph: Andrey Bezuglov
Architectural team: Olga Bogdanova, Oleg Matushchenko, Mariia Krasiuk
Project manager: Oleksandr Vasyliev, Olga Tutuva, Oleksandr Volchok
Working chair and table: Nowy Styl | 2021
Architecture Masterprize Media
HIS Magazine
A' Design Award in Interior Space and Exhibition Design Category: 2021 - 2022
